There are certain baselines that telecom companies care about. If, for example, your company is responsible for a set of network devices at the local airport, detecting and correcting failures quickly was very important.
Lawrence's employer had heard that this newfangled "Desktop PC" could reduce their IT costs, and they wanted in on it. It was the mid 80s, and at the time, their plants scattered all over Alabama connected to a central mainframe via dumb terminals connected over very expensive leased lines. It was time to upgrade, and Lawrence wasn't in charge of it. He didn't get called in until things went wrong.