What Could Possibly Be Worse Than Failure?
Earlier this week, I changed the name of the site to Worse Than Failure. A lot of readers weren’t too happy with the new name and many of you wondered why, of all names, did I choose Worse Than Failure. After all, what could possibly be worse than failure? In lieu of telling a specific story of failure today, I’d like to share my insights as to why there are – and will continue to be – so many spectacular WTFs (as in, for old time’s sake, What-The-F*s) in our industry, and why so many of them are, in fact, worse than failure.
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