Erik Gern

Writer, web developer, and professional goofball

Jan 2016

Let Them Eat Cookies

by in Feature Articles on

As a Python developer, SEO was far outside of Ian’s toolbox, more in the realm of expensive social media consultants. However, when his friend Alec asked for help, he knew he couldn’t turn him down.

Alec worked at LightBarn, a lighting supply company, and was overseeing their SEO optimizations. Alec explained that no one could actually find the company’s website with relevant keywords on popular search engines. “I looked all the way to page 150!” Alec said. “I don’t get it. We have plenty of inbound links.” Alec had worked for months writing a blog on the company’s site, and his posts were routinely linked to by other industry sites.