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Admin
Personally I'd tighten the spacing in the "Curious..." byline in the logo, it's not easy to read.
While neither "The Daily WTF" or "Worse Than Failure" give any indication that it's an IT site, it was a link on TheOldNewThing that drew me here, not the name itself, so that's not a deal breaker for me.
I agree with many previous comments the snigger factor is way down with the new name, and possibly in another direction where it looks like you're trying to pull one over the audience by disguising a well known acronym with a fairly trite title.
However, there's a difference in spirit in the two names -- if you are planning to change the direction of the site then it's possible you'll lose some readers (maybe me, who knows, I'll wait until it happens).
Anyway all up, it's your site dude, good luck to you.
Admin
"What" has only one syllable.
Admin
... to be 15 again...
Admin
You're such a grandmother's boy
Grow a pair and change it back.
Admin
Good move. new name is much better.
Tal.
Admin
pls change it back. the daily wtf was cool
Admin
2 real wtfs:
I for one (and I do mean one) am glad I will no longer say, "I don't like the name, but the stories are great".
Admin
thedailywtf is so much better than this-unbelievable-mutha*******-longer-domain-name.
this is pathetic.i still can't believe it.
its like google.com change its name to gsearchengine.com. The feature is the same, but it lost some something. Something that make a site so special. ......
I still can't believe it. Fuck! Out of my bookmark dammit!
Admin
Keep the old name. The new name removes the whole essence of the site.
Admin
I'm gone. 'Worse than Failure'.. no kidding
Admin
I don't like the new name, but I do still like the site and will continue to subscribe.
Admin
Let me give a different take on the brand change.
If any of the advertisers signed up with "The Daily WTF" (N.B. the "advertise" page still uses that name) then by changing the name there is probably a breech of contract! They probably signed up to this site BECAUSE it has a brand name and url that will continue to attract NEW visitors, which the new name will not at anything like the same rate.
Another problem is that a lack of new visitors should cause a sharply reduced flow in new WTF's to post on the site...the existing people only know so many. Such a lack of new content should cause a second lowering in the eyeballs as the interest level of the site to existing people goes down.
Admin
Where is all the old content ? there are only 3 lame articles.
Admin
I agree with pretty much everyone else, the old name was much better. It's not about grandma, but your target audience. Besides, most people aren't going to read Worse Than Failure and then piece together that its acronym is WTF.
It's not too late to change it back.
Admin
oh my god! your granny fucking pwns you!
ok... everybody was shocked, everybody laughed g... now change it back!
Admin
You fool! You should have told Grandma with pride that it stood for "What The Fuck"! You are a coward. You had built something to be proud of and then you went and shat all over it's success.
Some things you didn't know about grandma:
Removing this site from my daily list and I won't be adding it back till the name is back.
Admin
A way that you could explain "wtf" to your grandparents:
fubar
Same concept. They'd understand. And by the way, the site's new name is fubar. :P
Admin
Business people while they may be squeamish at times understand profits. If Alex changed the name for business reasons then it stands to reason that he envisions that he’d make more profit with the new name. My suggestion would be to test that assumption. Create a skin of the site under thedailywtf.com using the old logo then track which URL gets more traffic.
If he changed it for the actual reasons he sited (his grandmother) then it would have been simpler to just tell her that WTF stood for “Worse than failure.” It would have saved the time and money of having to register another domain and create a new logo.
Admin
/not amused
Admin
sucks big time :(
thedailyWTF (btw daily does not necessarily mean once per day, it can also mean every day)
worse than failure SUX0RZ :(
Admin
LMFAO i would so love THAT name.
captcha ATARI (would laugh too)
Admin
Back from a vacation suddenly noticing the namechange. (And uttering a loud What the Flying Fuck?!?!?!)
Like many others said before:
Nothing wrong with the word Fuck. (Listen to 'The F-word')
You could always explain to Grandma that WTF in theDailyWTF stands for 'Worse than Failure'.
That said I will continue reading the site, cause the stories makes me smile everyday. Hope thedailywtf.com stays forwarding (cause I don't want to update my bookmark), or like mentioned by another reader, maybe you can use both domains with the same content, just a different header.
Captcha: stinky - Yeah, this smells bad!
Admin
The name change and the reasoning for it is totally lame and weak.
"The Daily WTF" was hilarious - it alone made people laugh when I mentioned it. This new name feels more like indulging in stories that make us feel superior. Yuck, I'm embarrassed to mention the name now.
Admin
Admin
Yay, that isn't actually its name anymore! (I always enjoy commenting on old content I hit via the random article button.)
p.s. the 'f' totally stands for "frack", everyone knows that. Or "frell", that works too. ("I see you drivin' round town, with the girl I love, and I'm like: "Frack you!")