If you're working on a feature of an application that is hidden off in a dark, cobweb-covered corner that maybe one in ten thousand users will ever use, you might be a little lax about it. Maybe it'll stay out of the smoke testing plan, maybe it'll even be forgotten by the time the software ships. A good example of an insignificant feature would be the ability to select a background color in a print preview screen. A bad example of an insignificant feature would be creating a new document.
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Did I mention that this software is ridiculously expensive?
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