Rise of the Optimizers
by in Feature Articles on 2009-05-26 A few years back, Brian F. was doing some consulting for a small web startup that was trying to build a platform for struggling artists to sell their music online. After about a year of "nothing of significance" (READ: they ran out of money before signing on any customers), there was little left for Brian to do and his billable hours were "indefinitely" reduced to zero. However, a year after leaving, the CEO called Brian to say that said investors had been found and that he needed some help taking his vision to the next stage.
Granted, while the investors did give the CEO a pile of cash, the company couldn't afford the luxury of funding an in-house, built from scratch system. Instead, they had found an outside e-commerce solution and it was Brian's job to give his professional "opinion" of the software.